智通财经APP获悉，KEEP(03650)尾盘涨超5%，截至发稿，涨4.25%，报4.91港元，成交额1884.97万港元。
消息面上，KEEP公布，1月20日，公司耗资约23.8万港元回购5万股股份。数据显示，公司本月累计斥资近550万港元回购股份。值得注意的是，公司自24年4月初至今持续回购股份，期内累计回购股数已达1263.85万股。
海通证券指出，泛年轻群体将持续推动谷子经济从IP内容生产运营、多品类开发、文化成功输出的成熟发展，建立新消费势力。运动科技平台Keep推出的线上赛事及实物奖励“Keep奖牌”，同样因丰富的主题、超高的颜值和精准的情绪表达，火爆出圈。据悉，Keep奖牌业务部门目前在公司组织架构内的名称为“Keep Goods 业务部”。
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