EQS-Ad-hoc: adidas AG / Key word(s): Quarter Results/Annual Results 
adidas finishes successful year with better-than-expected fourth quarter results 
21-Jan-2025 / 17:53 CET/CEST 
Disclosure of an inside information acc. to Article 17 MAR of the Regulation $(EU)$ No 596/2014, transmitted by EQS News 
- a service of EQS Group. 
The issuer is solely responsible for the content of this announcement. 
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FOR IMMEDIATE RELEASE 
Herzogenaurach, January 21, 2025 
adidas finishes successful year with better-than-expected fourth quarter results 
adidas today announced preliminary results for the fourth quarter of 2024. In Q4, currency-neutral revenues increased 
19%. In euro terms, the company's revenues grew 24% to EUR 5,965 million (2023: EUR 4,812 million). Excluding Yeezy sales 
in both years, currency-neutral revenues increased 18%. The company's gross margin increased 5.2 percentage points to 
49.8% (2023: 44.6%). Operating profit reached EUR 57 million in the quarter (2023: operating loss of EUR 377 million). 
Based on preliminary unaudited numbers for the full year of 2024, the company's currency-neutral revenues were up 12%. 
In euro terms, revenues increased 11% versus the prior year and reached EUR 23,683 million in 2024 (2023: 
EUR 21,427 million). Excluding Yeezy sales in both years, currency-neutral revenues increased 13%. The company's gross 
margin improved by 3.3 percentage points to 50.8% in 2024 (2023: 47.5%), while full-year operating profit increased by 
more than EUR 1 billion to EUR 1,337 million (2023: EUR 268 million). 
adidas will publish its final set of financial results for 2024 and issue financial guidance for 2025 on March 5, 2025. 
*** 
Contacts: 
Media Relations            Investor Relations 
corporate.press@adidas.com investor.relations@adidas.com 
+49 (0) 9132 84-2352       +49 (0) 9132 84-2920 

For more information, please visit adidas-group.com.

adidas uses alternative performance measures $(APM.AU)$ in its regulatory and mandatory publications that may represent so-called non-GAAP measures. An overview of these APMs can be found at adidas-group.com/financial-publications. End of Inside Information

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21-Jan-2025 CET/CEST The EQS Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Archive at www.eqs-news.com

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Language:     English 
Company:      adidas AG 
              Adi-Dassler-StraXXX223e 1 
              91074 Herzogenaurach 
              Germany 
Phone:        +49 9132 84 0 
Fax:          +49 9132 84 2241 
Internet:     www.adidas-group.com 
ISIN:         DE000A1EWWW0, US00687A1079, US00687P1049 
WKN:          A1EWWW, A0MNCC , 909676 
Indices:      DAX 
Listed:       Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Berlin, Dusseldorf, 
              Hamburg, Hanover, Munich, Stuttgart, Tradegate Exchange 
EQS News ID:  2072037 
 
End of Announcement  EQS News Service 
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2072037 21-Jan-2025 CET/CEST

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January 21, 2025 11:55 ET (16:55 GMT)