中银国际发表研报指，虽然大部分中国体育用品公司已公布较亮丽的2024年第四季经营数据，但行业改革持续，各大品牌都在争夺市场份额，因此相信市场今年竞争或将加剧。
李宁(02331.HK) 重夺中国奥委会官方体育服装合作权，终结安踏(02020.HK) 与中国奥委会连续多年的合作，中银国际相信将改变行业格局，预期安踏等品牌将会采取更多措施去稳定品牌长期增长轨迹，包括寻找新品牌代言人、新赛事赞助及进军新市场。
基于去年第四季表现，该行仍将安踏列为体品股首选，其次看好特步(01368.HK) 、李宁及滔搏(06110.HK) ，当中维持李宁的“持有”评级，今明两年每股盈利预测下调6%及4%，以反映重夺中国奥委会合作权或带来额外推广开支，目标价降至15.3元。(gc/u)(港股报价延迟最少十五分钟。沽空资料截至 2025-01-21 12:25。)
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