【同程旅行发布2025年春节旅行趋势：国内外游客体验“非遗”春节，相关搜索热度上涨87%】金十数据1月21日讯，今日，同程旅行发布2025年春节旅行趋势报告。报告显示，“春节”被列入人类非物质文化遗产代表作品名录后的第一个春节假期，国内众多目的地围绕非遗推出了市集、演出、展览、非遗体验等形式多样的主题文化活动，为游客带来丰富的节日文旅消费选择。1月以来，同程旅行平台“非遗”相关的景点及产品搜索热度同比上涨87%。各类过境免签、入境免签政策的落地，为更多全球旅行爱好者体验中国非遗文化提供了便利条件。在“ChinaTravel”热潮带动下，预计春节将有大量外国游客来到中国深度体验“中国年”。北京、上海、广州、深圳等将是外国游客入境中国的第一站，同时，西安、成都、杭州、南京、苏州、洛阳等历史文化名城也是较热门的入境游热门目的地。
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