财中社1月22日电周大福(01929)发布公告,宣布截至2024年12月31日止的三个月主要经营数据。公告显示,集团零售值同比下降14.2%,其中中国香港、澳门及内地市场的零售值分别下降13%和20.4%。同店销售方面,中国香港及澳门市场的同店销售下降了21.3%,而内地的直营店和加盟店同店销售则分别下降16.1%和12.3%。在此期间,内地直营店的平均售价上升至6300港元,香港及澳门的平均售价则升至8800港元。
公告还指出,尽管宏观经济环境仍然不明朗,但通过有效的年度促销活动,香港及澳门的同店销售实现了33.7%的增长。集团在内地开设了两家新概念店,初步成功,销售效益超出平均水平。同时,集团优化了零售网络,季内在内地关闭了261个零售点,并在香港及澳门新增了2个零售点,以把握当地市场需求。整体而言,周大福在面对挑战的同时,继续采取措施以提升销售和市场份额。
(文章来源:财中社)
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