来源 | 伯虎财经(bohuFN)作者 | 梦得回首2024年的鞋服企业,是火热的一年。欧洲杯、美洲杯、巴黎奥运会轮番上阵,各大体育盛事的举办也带动了大众的运动热情,尤其是中国市场,一个很明显的风向是,运动服饰逐渐成为中国消费者的日常穿搭,运动品牌成为消费市场大赢家。一方面lululemon、始祖鸟、昂跑等品牌在中国市场的快速增长可以佐证。另一方面,在众多消费品牌都在关店大潮中,各大体育品牌却在这...
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