大华继显发表研究报告指，九毛九去年第四季经营状况恶化，翻台率进一步转差，管理层对开设新店持审慎态度，今年未有公布开店指引，可能将持续关闭绩效欠佳店铺，预期会导致下半年减值亏损增加，维持“买入”评级，目标价从5.2港元下调至4港元，对应2025年预测市盈率约14.1倍，现价则为约10.1倍水平。

　　大华继显将九毛九去年及今年收入预测下调3%及6%，盈利预测分别下调15%及20%，并将经营开支比率预测上调1.1及1.4个百分点，以反映潜在关店所带来的减值影响。

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