智通财经APP获悉，快手-W(01024)午后涨超5%，截至发稿，涨5.18%，报46.25港元，成交额13.55亿港元。
消息面上，春节前夕，快手电商上线“好友送礼”功能，支持用户在线上挑选相关年货、礼品并赠送给指定好友，“春节不打烊”活动商品可保证48小时内发货。用户从选购礼物到完成送礼，可在快手生态内通过私信、群聊完成闭环；也可通过站外社交网络的分享，吸引更多用户参与。春节过后，快手电商会将“好友送礼”功能和大促营销玩法相结合，探索更多送礼消费场景。
值得一提的是，快手旗下的可灵AI近期正式向全球推出“多图参考”模式，这一创新功能进一步巩固了快手在AI视频生成领域的技术领先地位。此前，可灵AI已在全球上线“人脸模型”功能，支持用户通过上传多段视频来训练、定制人脸模型，并参照该人脸模型继续生成视频内容。中金认为，AI Agent(人工智能体)或将成为竞争焦点，相比于模型侧更偏追赶状态，中国互联网公司在应用端的竞争力较强。
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