机构:假日季推动美国流媒体收视率达到创纪录的43.4%

港股那点事
28 Jan

格隆汇1月28日|据市场研究公司尼尔森(Nielsen)本月早些时候报告称,去年12月,美国流媒体收视率攀升了9%,创下了占电视总观看时间的43.4%的新纪录。迪士尼以11.2%的观看率位居榜首,这要归功于有线电视网络的强劲表现、ESPN转播足球比赛驱动增长,以及Disney+上受欢迎的动画系列。YouTube以创纪录的11.1%的份额稳居第二,连续第10个月位居前两两大流媒体平台。与11月相比,奈飞的收视率增长了14%,占电视总观看时间的8.5%。

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