On Thursday, PodcastOne (NASDAQ:PODC) announced that it had moved its existing programming network to Amazon.Com Inc’s (NASDAQ:AMZN) hosting service ART19.

ART19 is a podcast distribution and monetization service that lets customers manage content and ad operations in one place. 

ART19 is a podcast hosting service that gives publishers and advertisers full control of their audio experience to better serve listeners, the company said.

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With a robust suite of publishing, distribution, monetization, and reporting tools, ART19 provides end-to-end solutions that allow podcast creators to connect with brands and develop measurable campaigns.

PodcastOne’s full roster of top-ranked podcasts includes programming across genres such as Barely Famous, The Bitch Bible, LadyGang, Gals on the Go, The Prosecutors, Court Junkie, Cold Case Files, I Survived, and Varnamtown. 

ART19’s advanced analytics and audience data on demographics, engagement metrics, and ad performance gives PodcastOne and its roster of top-performing podcasts a deeper understanding of listener behavior, making it easier to strengthen content that attracts, targets and retains advertisers and audiences. 

The move streamlines PodcastOne’s hosting capabilities while driving additional monetization opportunities. It will enable PodcastOne to unlock new monetization streams, optimize operations, and deliver even more value to advertisers and content creators. 

PodcastOne can implement programmatic advertising and direct sponsorship integrations by leveraging ART19’s advanced tools for dynamic ad insertion. 

PodcastOne CEO Kit Gray said the move ensures the stability of its current monetization streams and unlocks new growth opportunities.

ART19 CEO Sean Carr noted the addition of PodcastOne titles amplified its reach across a terrific new spectrum of personalized audio entertainment, enabling it to offer more meaningful connections between audiences and brands.

Price Action: PODC stock closed lower by 0.92% at $2.15 Wednesday.

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This article EXCLUSIVE: PodcastOne Partners With Amazon For Distribution, Expanding Monetization and Ad Targeting for Top Podcasts originally appeared on Benzinga.com

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