Elon Musk's X Just Declared War on PayPal--Game On

GuruFocus.com
29 Jan

Elon Musk just took another step toward turning X into a financial powerhouse. The platform is rolling out X Money, a digital wallet and peer-to-peer payment service backed by Visa (NYSE:V). This means X users can now move money between their bank accounts and X's ecosystemjust like Zelle or Venmo. CEO Linda Yaccarino confirmed Visa as the first financial partner, making it clear that X is dead serious about integrating payments into the app. With X Payments LLC already licensed in 41 states, the groundwork is in place for Musk's vision of a fully integrated financial network.

    This move puts X in direct competition with heavyweights like PayPal, Block's Cash App, Apple Pay, and Google Pay. Digital payments have exploded since 2020, and Visa and Mastercard (NYSE:MA) are racing to stay ahead of the curve. By locking in an exclusive deal with X, Visa is positioning itself to grab a bigger slice of the fintech pie. One of the first major use cases? Content creators on X will soon be able to accept payments and store funds without relying on banks. That's a game-changer for the creator economy and another step toward making X a self-contained digital ecosystem.

    Musk is clearly taking a page out of WeChat's playbooktransforming X into a one-stop shop for messaging, content, and finance. And he's not stopping there. Yaccarino has already teased upcoming features like X TV and AI-powered tools like Grok. The real question: Will users buy into the vision? If X Money gains traction, it could redefine the intersection of social media and finance, setting the stage for Musk's everything app to become a dominant force in digital payments.

    This article first appeared on GuruFocus.

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