** Shares of toothpaste maker Colgate Palmolive COLG.NS down 1.7% to 2632.5 rupees
** Elara Capital downgrades to 'reduce' from 'accumulate', cuts PT to 2,760 rupees from 3,300 rupees
** Says slower growth on the horizon on urban demand slowdown, competition and co's investments in branding and product
** Systematix cuts PT to 2,835 rupees from 3,045 rupees on near-term growth slowdown concerns
** Says innovation in premium category of oral care could drive revenue growth in medium term
** Emkay sees future growth driven by volume, with price growth limited in a muted demand environment; retains PT of 2,700
** Stock rated 'hold' on avg; median PT at 3,025 rupees - LSEG
** Stock trims 12-month gain to 6.2%
(Reporting by Ananta Agarwal in Bengaluru)
((Ananta.Agarwal@thomsonreuters.com))
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