星巴克销售降幅放缓 东山再起之势正在酝酿

环球市场播报
29 Jan

  星巴克季度销售额降幅低于预期,显示令这家咖啡连锁店不安的顾客流失现象开始减退。

  该公司周二发布财报称,在截至12月29日的财季,同店销售额下降4%。与前一财季7%的降幅相比出现改善。接受彭博调查的分析师此前预估为下降5.3%。

  美东时间下午4:24,该股股价盘后上涨3.2%。截至周二收盘,该股本月以来上涨10%。

  首席执行官Brian Niccol已着手重塑该公司,此前抵制、提价和服务慢导致表现大幅滑坡。

  “虽然我们还有改善的空间,但我们正在按计划取得进展,相信我们处于正轨,”Niccol在随业绩发布的视频中表示。

  业绩显示星巴克已经在取得进展。每股收益略高于平均预期,而这家连锁店在其最大的地区北美的销售额降幅符合预期。

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责任编辑:丁文武

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