年轻人爱看啥?B站春晚直播30岁以下观众超八成

上观新闻
29 Jan

  数据显示,B站作为蛇年春晚独家弹幕视频合作平台,除夕当晚站内春晚直播间观看人数创历史新高超1亿人,30岁以下观众占比为83%,直播弹幕数超1.2亿。B站定制化春晚答题互动,逾1000万用户参与。

  直播当晚,《秧BOT》《春意红包》《喜上枝头》舞台表演融合未来科技、非遗文化、宋画艺术等,成为当晚用户评论互动前三节目。

  其中,歌舞节目《春意红包》源自于B站2017年拜年纪的经典曲目,由UP主创作并演唱,描绘了中国传统春节过年习俗。蛇年春晚的全新改编版本,结合现代歌舞与非遗元素,在B站上线后不到12小时播放量破百万。

  未来三天,特别策划的超长直播“B站找乐子大会”,将持续邀请明星、UP主等嘉宾和用户一起过大年。时代少年团等数十位艺人将带来新春祝福;主持人杨迪将连线春晚嘉宾,分享台前幕后故事。

(文章来源:上观新闻)

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