数据显示，B站作为蛇年春晚独家弹幕视频合作平台，除夕当晚站内春晚直播间观看人数创历史新高超1亿人，30岁以下观众占比为83%，直播弹幕数超1.2亿。B站定制化春晚答题互动，逾1000万用户参与。
直播当晚，《秧BOT》《春意红包》《喜上枝头》舞台表演融合未来科技、非遗文化、宋画艺术等，成为当晚用户评论互动前三节目。
其中，歌舞节目《春意红包》源自于B站2017年拜年纪的经典曲目，由UP主创作并演唱，描绘了中国传统春节过年习俗。蛇年春晚的全新改编版本，结合现代歌舞与非遗元素，在B站上线后不到12小时播放量破百万。
未来三天，特别策划的超长直播“B站找乐子大会”，将持续邀请明星、UP主等嘉宾和用户一起过大年。时代少年团等数十位艺人将带来新春祝福；主持人杨迪将连线春晚嘉宾，分享台前幕后故事。
（文章来源：上观新闻）
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