By Ross Kerber

Jan 29 (Reuters) - With U.S. President Donald Trump's administration trying to eliminate diversity, equity and inclusion efforts in government and business, it seemed like a good time to review corporate DEI data trends.

You can read what I found below. BTW just after I filed my column a colleague reported that Trump had hobbled a U.S. anti-discrimination agency, a reminder there are many moving parts to this.

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Can Trump crush DEI? A look at the data

Through comments and executive orders, Trump and his top officials have launched a campaign against diversity, equity and inclusion practices in government, one they aim to extend to the private sector.

But getting companies to abandon things like reports on workforce demographics - a central focus of pro-DEI activists - would be a big lift, say analysts who follow corporate diversity disclosures.

You can read more in my column this week by clicking here.

Company News

Trump's new Transportation Secretary moved to rescind fuel economy standards, which could have a major impact on the electric vehicle strategies of top automakers General Motors, GM.N Volkswagen VOWG_p.DE and Toyota.7203.T

U.S. oil refiners Valero VLO.N and Marathon Petroleum MPC.N are set to report profit declines on softening fuel demand, even as Trump threatens tariffs on crude imports from Canada and Mexico.

Big-name tech stocks like Nvidia,NVDA.O Broadcom AVGO.O and Oracle ORCL.N stumbled on Monday as investors factored in Chinese AI startup DeepSeek. But some analysts said the hit could become a positive by spreading investor interest to other companies and sectors.

On my radar - More on AI and DEI

Speaking of DeepSeek, its chatbot "failed to provide accurate information about news and information topics 83% of the time, ranking it tied for 10th out of 11 in comparison to its leading Western competitors," an audit by NewsGuard found.

Black founders and influencers fear lost revenue and do not want consumers to boycott Target TGT.N, even though the retailer moved to end a DEI program.

Even before Trump's attacks on DEI, some large U.S. companies had made limited progress on promoting women based on a review by my colleagues of workforce demographic disclosures.

(Reporting by Ross Kerber in Boston; Editing by David Gregorio)

((ross.kerber@thomsonreuters.com; (617) 412 0093;))