【除夕夜游热度同比增长超100%】金十数据1月31日讯，根据同程旅行数据，除夕当天，全国各地主要景点客流量较前一天上升了四成多，尤以主题乐园、人文古迹等景点增幅最大。与2024年相比，2025年春节长假首日前移到了除夕，大大提升了除夕当天的文旅消费热度，除夕夜游相关景点的预订热度同比增长超100%。值得关注的是，今年春节长假出行主力由返乡客流向旅游客流切换。受春节旅游客流及“反向团圆”需求带动，除夕当天，北京、上海、深圳、成都、重庆等地的酒店入住客流量环比显著上升；济南、武汉、郑州、西安、洛阳等主要城市用车需求同比增长超60%。此外，“跨国团圆”成新年俗。数据显示，春节期间，中国游客覆盖了全球2100余个境外城市，较去年增长五成。
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.