港股异动 | 上美股份(02145)涨超3% 公司主品牌韩束抖音第二梯队产品矩阵拓展顺利

智通财经
03 Feb

智通财经APP获悉,上美股份(02145)涨超3%,截至发稿,涨3.48%,报37.2港元,成交额390.67万港元。

中金发布研报称,公司红蛮腰系列势能仍强,以较高认知度和复购率奠定抖音基本盘,同时白蛮腰、男士、彩妆系列快速起量,通过拓展功效、人群性别、品类,结合日趋精细化的渠道运营(分系列分品已搭建35个自播号),进一步打开抖音单品牌天花板。据飞瓜,24年韩束抖音GMV同比+103%至68亿元,其中白蛮腰/男士/彩妆系列占比分别同比提升4/3/1ppt至13%/4%/1%;25年1月韩束抖音以6.1亿的GMV蝉联美妆品牌Top1,其中白蛮腰/男士/彩妆系列占比进一步提升至15%/6%/6%。

该行认为,近期公司基本面积极向好,主品牌韩束抖音第二梯队产品矩阵拓展顺利,天猫渠道提速增长;第二梯队中高端婴童护理品牌Newpage、敏感肌护肤品牌安敏优快速起量;中长期多品类、多品牌矩阵布局完善。当前估值尚处低位,第二曲线起势良好,建议积极关注。

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