同程旅行(00780.HK) 发布《2025春节假期旅行消费报告》显示，今年春节中国游客通过中转联运等方式开启更聪明的团圆之旅，为追求极致性价比，部分游客在返程途中选择在境外城市中转实现“跨境返岗”。从一二线城市回到低线城市的返乡大军，带动家乡酒店的消费。
数据显示，今年春节假期期间，部分县城的中高端酒店预订热度较平日上涨超过四成，新一代出境游客不再满足于传统热门的日韩和星马泰，他们勇闯北极圈，让俄罗斯、北欧、日本的“十八线小城”也开启“春运模式”。冰岛雷克雅未克、挪威奥斯陆与日本札幌等小众出境游目的地的机票预订热度按年增长超过五倍。(jl/a)(港股报价延迟最少十五分钟。沽空资料截至 2025-02-04 12:25。)
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