By Dean Seal
Paramount Global has resumed its partnership with media measurement firm Nielsen, ending a public dispute over the cost of their arrangement.
The owner of the CBS broadcast network said Monday that it has signed a new multiyear deal with Nielsen for viewership tracking across its TV networks and streaming platforms.
Paramount has been a longtime Nielsen client but didn't renew its contract last year over disagreements about cost. Paramount kept negotiating with Nielsen but said last month that it had also renewed its contract with rival VideoAmp.
As part of the new contract, Paramount has licensed new Nielsen services, the company said.
Write to Dean Seal at dean.seal@wsj.com
(END) Dow Jones Newswires
February 03, 2025 13:44 ET (18:44 GMT)
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