16年合作被“偷家”,安踏奥运光环不再

创业邦
04 Feb

编者按:本文来自微信公众号 新熵,作者:田萧,编辑:龙葵,创业邦经授权转载。16年合作情谊,一夜之间被老对手“偷家”,安踏的2025似乎有些流年不利。作为国内运动品牌的标杆,安踏自2009年起便与中国奥委会携手,长达16年的深厚合作,让其成功从地方品牌跻身行业巨头,年收入稳稳突破600亿元。然而,这段被外界誉为“黄金搭档”的合作关系,近日却意外宣告终结!取而代之的是老对手李宁,正式成为中国奥委会及...

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