McDonald's (NYSE:MCD) is bringing back Uncle O'Grimacey, a character last seen decades ago, as part of its ongoing nostalgia-driven marketing strategy. The move follows the successful returns of the Grimace Birthday Meal, Hamburglar promotions, and the launch of CosMc's, all of which generated viral buzz.
McDonald's is set to report Q4 earnings on February 10, with analysts projecting $6.5 billion in revenue and EPS of $2.86.
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