本报讯 （记者矫月见习记者梁傲男）2月4日记者获悉，春节假期期间，星巴克“星空”主题快闪店亮相北京园博园灯会现场。星巴克方面对记者表示，这一主题快闪店的亮相将持续至2月底。

企业供图

　　走进“星空”主题快闪店内，记者注意到，以璀璨星空为主题设计的天花板和灯会主题遥相呼应，增添了更多新年的趣味和惬意。

　　此外，在春节假期期间，星巴克蛇来运“转”主题咖啡车亮相北京庙会，“盛装装扮”的咖啡车吸引了众多游客前来拍照打卡。

　　值得一提的是，在农历新年前夕，星巴克首次在中国推出了一款从产品开发到烘焙再到包装，都为新春佳节定制的“年货”——星巴克®新春序曲综合咖啡豆。在包装设计上，星巴克也展现了对中国新春传统的敬意，以新春红色外观呈现。这款咖啡豆也是星巴克首次由中国团队领衔进行豆卡与包装的设计。

（文章来源：证券日报）

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