近期,行业机构洛图科技发布的 2024 年度中国彩电市场报告,揭示了这一年彩电市场的复杂态势。尽管第四季度 “国补” 政策刺激,但因前三季度市场整体低迷,全年出货量仍未摆脱负增长。洛图科技数据表明,2024 年中国电视市场品牌整机出货量为 3596 万台,相较于 2023 年下滑 1.6%;而零售额达 1202 亿,同比增长 12.3%。“量微跌,额大增” 成为 2024 年中国彩电市场的显著特征...
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