面对蒙牛的困境,新帅高飞也没更好的办法了

中金在线
08 Feb

乳业寒冬来势汹汹,蒙牛业绩深陷低谷,新帅高飞临危受命,却发现自己并没有太多施展空间。2024年的冬天,蒙牛(02319.HK)的感受比往年更冷。作为行业巨头的蒙牛,正经历着前所未有的困境。业绩大幅下滑、裁员风波、渠道失衡,每一个问题都如同冰冷的铁链,束缚着曾经高歌猛进的乳业巨头。新帅高飞上任,本以为能带领蒙牛杀出重围。然而,在市场低迷、渠道混乱的当下,他的改革之路却步履维艰。裁员、缩减资本支出、...

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