iQIYI sees surge in viewership during Chinese New Year: users favor classic IPs, long and short content, and strong interaction

PR Newswire
07 Feb

BEIJING, Feb. 7, 2025 /PRNewswire/ -- On Feb. 5, iQIYI, China's leading online entertainment platform, released its viewership data and content trends for the Chinese New Year (CNY) holiday period (...

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