港股异动 | KEEP(03650)尾盘涨幅扩大逾40% 创始人王宁表示将All in AI 奖牌火爆出圈拉动公司业绩

智通财经
06 Feb

智通财经APP获悉,KEEP(03650)尾盘涨幅扩大逾40%,截至发稿,涨37.72%,报7.12港元,成交额4.73亿港元。

消息面上,Keep创始人王宁近日发布全员信,纪念Keep成立十周年。对于下一个10年的发展,王宁明确表示要聚焦四个方向:All in AI,基于十年的运动数据积累与沉淀,让在线健身从推荐走向生成,持续引领运动科技行业;发展以数据为核心的硬件生态;让Keep品牌走进运动多场景;拓展全球化版图。

此外,海通证券指出,泛年轻群体将持续推动谷子经济从IP内容生产运营、多品类开发、文化成功输出的成熟发展,建立新消费势力。Keep推出的线上赛事及实物奖励“奖牌”,因为超高颜值、设计巧思和精准的情绪表达,火爆出圈,为Keep带来了爆发式的业绩增长。据最新公开披露,2024年上半年,Keep线上会员及付费内容(包含线上赛事)实现营收4.37亿元,于公司整体营收中占比42.1%。

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