到县域市场找增长空间,对品牌来说正变得越来越关键。春节期间,春节档的电影票房创下历史新高。在社交平台上,很多网友晒出的县城电影票价,甚至超一线城市,县域市场的消费潜力,依然令人咋舌。回首过去的2024年,这是不少品牌意识到“县域市场容量巨大”的一年。星巴克2024财年在低线城市(三线及以下城市)的新增门店数量占比创下历史新高;万豪、希尔顿、洲际等老牌国际高端酒店集团纷纷入驻县域,华住集团甚至提出要...
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