美股异动|网易盘前涨约1.5% 大摩指其可受益于苹果下调App Store佣金

港股那点事
06 Feb

格隆汇2月6日|网易(NTES.US)盘前涨约1.5%,报102.77美元。有消息称,国家市场监督管理总局正检视苹果的应用商店政策,包括对应用程序收入抽取最多30%佣金,以及禁用第三方支付和第三方应用商店等规定。

大摩发表报告指,降低佣金费对主要游戏公司腾讯和网易有利。就网易而言,该行假设其iOS/Android的组合占比为40/60,其中Android的50%来自手机游戏的自营渠道。如果iOS佣金费降至17%,估计游戏毛利率可获得350个基点的上涨或7%的非国际财务报告准则每股盈利增长。如果Android跟随节省23个百分点佣金费,则游戏毛利率将可提升810个基点,或16%的非国际财务报告准则每股盈利增长。(格隆汇)

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