在丰田中国官网的一则消息中,雷克萨斯中国执行副总经理李晖被正式任命为丰田中国新任总经理,这一变动标志着丰田自1964年入华以来,首次由非日本籍人士,且是首位华人担任此要职。这一任命被外界视为丰田加速在中国市场本地化进程的重大举措,但丰田中国的困局是否真的能够因此迎刃而解,却打上了一个大大的问号。近年来,丰田中国面临的市场环境愈发严峻。2024年,尽管丰田在华销量达到了153.8万辆,但仍同比下滑...
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