雅诗兰黛业绩承压开启裁员 史上最大运营变革能否破局

21世纪经济报道
06 Feb

21世纪经济报道记者高江虹实习生赵文豪北京报道2月4日,在业绩持续下滑的背景下,雅诗兰黛宣布史上最大运营变革。当天,雅诗兰黛发布截至2024年12月底的2025财年第二季度财报,净销售额为40.04亿美元,同比下降6%,净收入亏损5.9亿美元。为此,雅诗兰黛推出“重塑美妆新境”战略,试图重振增长,并计划在全球范围内裁员最多7000人,扩展利润恢复与增长计划。值得一提的是,在这场雅诗兰黛历史上最...

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