麦当劳中国加码咖啡业务

华尔街见闻
06 Feb

作者 | 刘宝丹编辑 | 周智宇相较于瑞幸、星巴克、库迪等热门咖啡品牌,麦当劳旗下的麦咖啡颇为低调。如今,随着麦当劳推出新品,麦咖啡也要刷一波存在感了。2月5日,麦咖啡宣布,原有的鲜煮咖啡全面升级为鲜萃咖啡,覆盖全国约7000家麦当劳餐厅。相较于鲜煮咖啡,鲜萃咖啡在香气和口感上更加浓郁,不会产生苦涩和酸味。这次升级后,消费者在麦咖啡能以鲜煮咖啡同样的价格,获得更好的咖啡体验,并仍可在餐厅享受免费...

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