近日,拥有百事可乐、佳得乐、七喜等品牌的百事公司公布2024年度财报,全年净收入918.54亿美元,上年同期为914.71亿美元。整体保持增长下,百事公司区域分化严重,其中包括中国市场在内的国际市场市场份额进一步提升,而北美市场销量下降,需平衡价格策略和销量压力。对这家食品饮料巨头来说,国际业务增长的机会非常大,如何做好产能扩张、本土化创新、健康化趋势等方面,则是其面临的新课题。中国市场贡献较大...
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