Mattel Expects Banner Year for Barbie -- Market Talk

Dow Jones

04 Feb

1845 ET - Mattel CEO Ynon Kreiz says on a call with analysts that the company expects Barbie's performance to improve in 2025. The famous doll posted declining gross billings--which measures sales to retailers before adjustments--throughout 2024. This was largely due to a comparison to 2023 figures, which were highly inflated due to the blockbuster "Barbie" movie, Kreiz says. This year, though, the doll will face easier year-over-year comparisons, he says. And the company plans to optimize demand creation, release new products and lean further into momentum with adult fans. Mattel shares rise 10% after the company guides for higher profit and revenue in 2025. (connor.hart@wsj.com)

(END) Dow Jones Newswires

February 04, 2025 18:45 ET (23:45 GMT)

Copyright (c) 2025 Dow Jones & Company, Inc.

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