奈雪的茶多地门店春节业绩同比增长630% 三四线城市销量显著增长
本报讯 （记者矫月见习记者梁傲男）2025年春节假期，奈雪的茶控股有限公司（下称“奈雪的茶”）迎来蛇年开门红，全国销售火爆，多地门店销售业绩同比增长630%。奈雪的茶相关人士对记者表示，春节期间，奈雪的茶门店最受欢迎的饮品分别是瘦瘦小绿瓶、金色山脉珍珠奶茶以及不加糖黑葡萄花青素杯。
从城市销量来看，深圳、广州、上海三座城市稳居奈雪的茶“喝茶大户城市”。同时，三、四线城市新茶饮消费异常火爆，奈雪的茶在泰州、儋州等城市的销量显著增长。
2025年春节假期，旅游市场持续升温，出行人数大幅增长，在返乡潮和旅游出行热的双重带动下，奈雪的茶位于交通枢纽的门店销售业绩显著提升：深圳机场店、广州白云国际机场店、西安咸阳机场店等多地交通枢纽门店，销量实现显著增长。强劲的市场表现，不仅彰显了新茶饮市场的活力，也表明了消费市场的强劲复苏。
海外门店方面，数据显示，奈雪的茶位于泰国曼谷的5家门店业绩均创历史新高，部分门店单日营业额突破23万泰铢。
（文章来源：证券日报）
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