疯狂的谷子赛道,名创优品正从“十元店”到超级IP的代理玩家

对数
07 Feb

2013年,第一家名创优品门店在广州开业,小清新版“十元店”进入大众视野。而如今,2025年,MINISO LAND的客单价达到了109元。12年,一个企业的生态正在发生巨大的变化,从赚钱的角度来说,名创优品太会玩了。想当年,创始人叶国富带着打造“中国版优衣库”的雄心壮志,凭借“好设计、低价格”的经营理念快速占领市场。在消费升级的大环境下,名创优品准确握住了年轻消费者对高性价比商品的需求,以清新...

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