雅诗兰黛开启“反脆弱”之战

经济观察网
07 Feb

佘宗明在业绩“跌跌不休”后,国际美妆巨头雅诗兰黛正开启史上最大的运营变革。2月4日,雅诗兰黛集团发布2025财年第二季度财报。在截至2024年12月31日的第二财季,雅诗兰黛集团的净销售额为40.04亿美元,同比下降6%,亏损5.9亿美元,亏损额较上季激增278%。同日,雅诗兰黛推出了“重塑美妆新境”战略,更新了利润恢复与增长计划(PRGP),并计划在全球范围内裁减5800至7000个工作岗位。...

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