拼多多进军短剧?已申请注册“多多剧场”等商标

深圳商报·读创
07 Feb

  2月7日,记者从天眼查获悉,近期,拼多多关联公司上海寻梦信息技术有限公司申请注册“多多剧场”“多多有好剧”“多多看剧”商标,国际分类涉及教育娱乐、广告销售、科学仪器等,当前商标状态均为等待实质审查。此前在2024年9月,该公司还申请注册了多枚“多多短剧”商标。

  此前,拼多多更新并发布两项针对短剧领域的支持方案。一是“新版多多有好剧计划”,作为对旧版计划的升级与延续;二是“多多有好剧新春版”,针对春节这一重要节点推出短剧激励方案。

(文章来源:深圳商报·读创)

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