Release Date: February 06, 2025
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
Q: Kevin, as you enter this new chapter of exciting marketing and product, could you elaborate on balancing storytelling while achieving more by doing less? Also, any insights on the percentage of eCommerce still on discounts and the timeline for the D2C reset? A: Kevin Plank, CEO: Achieving more by doing less is a broader metric at Under Armour, focusing on growth by constraint. This involves empowering teams and creating greater accountability. We're being more intentional with our brand and product offerings, like the new SlipSpeed Echo. David Bergman, CFO: We've made significant progress in reducing eCommerce discounts, especially in North America, but there's still work to do. We're also focusing on EMEA and APAC to further reduce discounts.
Q: Are you beginning to see results from your brand strengthening strategies? If not, when do you anticipate this change will start? Also, what's happening in APAC? A: Kevin Plank, CEO: The brand is inflecting before the business, evidenced by increased interest from retail partners and talent. We're building pricing power, aiming for consumers to value us beyond price. In APAC, we're addressing challenges with leadership and resources, drawing from successful strategies in EMEA and North America.
Q: How is the North America reset working, and do you expect growth in FY26? A: Kevin Plank, CEO: We're in a better position now, reducing promotions and focusing on growth. The new product engine will start paying off in fall '25, and we're aligning around growth. Double-digit operating margins are a target, and we're taking steps to ensure long-term success.
Q: Can you discuss the impact of the order book on Q4 and the phone ringing more? A: David Bergman, CFO: The order book is softer, with additional pressure from foreign currency and APAC challenges. Kevin Plank, CEO: There's excitement around our fall '25 products, and we're receiving interest from boutique players. We're focusing on better and best product categories and distribution.
Q: Can you elaborate on the top-line beat in North America and any plans to exit lower-quality distribution in FY26? A: David Bergman, CFO: The top-line beat was driven by DTC, with reduced promotions. We're focusing on better and best product categories and distribution, but maintaining presence in good-level accounts. We're looking for opportunities in premium touchpoints.
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
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