Release Date: February 06, 2025
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
Q: Bill, what are your key takeaways from 2024, and what are the biggest strategic priorities for 2025? A: 2024 was transformative, doubling our revenue growth rate to 19% and achieving record user engagement. For 2025, we aim to grow our user base, deepen engagement, and enhance ad performance through lower funnel product innovation. We will also continue to explore new demand sources and optimize our ad platform. - William Ready, CEO
Q: Can you discuss the impact of AI and machine learning on Pinterest's platform improvements for 2025? A: AI is integral to our platform, enhancing user experiences and ad performance. We've switched to GPU serving for better model performance and integrated LLM tech for features like guided search. AI also aids in coding, with 15% of our code base AI-generated. These advancements drive user engagement and advertising success. - William Ready, CEO
Q: What are the advertising trends and factors influencing the Q1 2025 revenue outlook? A: We expect 15% to 17% revenue growth in Q1, driven by lower funnel tools and increased advertiser value capture. New ad formats and bidding capabilities are gaining traction. While food and beverage remains a challenge, we're seeing early signs of recovery. - Julia Donnelly, CFO
Q: How have third-party partnerships contributed to Pinterest's growth, and what is their expected impact in 2025? A: Third-party partnerships have helped fill auction gaps, enhancing platform shoppability. While first-party demand leads, third-party demand complements it. As first-party business grows, reliance on third-party demand decreases, but our capability to ingest diverse demand remains strong. - William Ready, CEO
Q: How should we think about the impact of new ad products and features over the next few years? A: Our ad innovations, like Performance Plus, have a compounding effect over time. These products are in early stages, with more benefits ahead. Performance Plus, for example, shows a 20% CPA improvement and easier campaign setup, indicating long-term growth potential. - William Ready, CEO
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
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