Release Date: February 06, 2025
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
Q: Can you provide insights on the competitive landscape and KFC's pricing strategy? A: Joey Wat, CEO: We observe some rationalization in marketing promotions and modest price increases, including at KFC. This helps manage cost pressures. Pizza Hut has reached an inflection point with significant improvements in same-store sales and operational efficiency. KFC continues to show strong momentum with a diverse price range and growth in KCOFFEE and delivery sales. Despite being the largest player, our market share is still small, offering opportunities for expansion, especially in lower-tier cities.
Q: How does the shift towards smaller stores and more franchise locations impact revenue growth? A: Joey Wat, CEO: We are aggressively expanding in both top-tier and lower-tier cities, focusing on a two-year payback for KFC and two to three years for Pizza Hut. Franchise stores, which are incremental, are being opened in strategic locations and lower-tier cities. Adrian Ding, VP of Corporate Finance: New stores typically generate 50-60% of the revenue of mature stores initially. We expect mid-single-digit system sales growth in 2025, with both new store openings and same-store sales growth contributing.
Q: When do you expect same-store sales growth (SSG) to turn positive for Pizza Hut? A: Joey Wat, CEO: Our strategy focuses on driving traffic and maintaining margins. We aim for a balanced approach to maintain steady transaction averages (TA). For Pizza Hut, we continue to drive TA down to make it more mass-market while improving sales and profit. Our new menu and pricing strategies have been well-received, leading to transaction growth.
Q: What are the expectations for margin improvement in 2025? A: Adrian Ding, VP of Corporate Finance: We aim to keep core operating profit margin stable or slightly improved. Cost of sales (COS) is expected to slightly improve, while cost of labor (COL) may face headwinds due to wage inflation and increased delivery mix. We continue to seek operational efficiencies and savings in occupancy and other costs (O&O), with G&A expenses expected to slightly decrease as a percentage of sales.
Q: Can you provide more details on the Pizza Hut WOW model's performance and potential? A: Adrian Ding, VP of Corporate Finance: Pizza Hut WOW is showing promising results, particularly in dine-in sales, but delivery sales still lag behind regular models. We are focusing on improving delivery sales and margins. The model is being tested in lower-tier cities and competitive trade zones, with high hopes for its potential.
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
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