豪掷上亿元,白酒激战春节档

国际金融报
07 Feb

白酒行业处于深度调整期,尽管酒企业绩普遍承压,但仍不愿意错过春节档这一重要营销机会。蛇年春晚倒计时的最后十秒钟,“洋河・梦之蓝”时钟出现在大屏上,随着零点钟声响起,“洋河・梦之蓝恭祝全球华人新年行大运、有梦皆成真”的广告词传递给每个守在屏幕前的观众。业内人士透露,零点报时大概率需要上亿元的营销费用,倒计时的一秒都价值千万元。据《国际金融报》记者不完全统计,除了洋河股份,五粮液、红花郎、古井贡酒、...

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