文|李振兴日前,麦当劳发布的2024年业绩显示,全年营收259.2亿美元,同比增长2%;净利润82.23亿美元,同比下降3%。2024全年,麦当劳全球同店销售额下降0.1%,其中,美国市场增长0.2%,国际运营市场下跌0.2%,包含中国市场在内的国际特许市场部门(IDL)同店销售额下滑0.3%。全球系统销售额超过1300亿美元,全年增长超过10亿美元(按固定汇率计算增长超过20亿美元)。忠诚度会员...
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