改名容易,改命难在汽车行业的百年历史中,名称从来都不只是代号那么简单。从福特Model T到特斯拉Cybertruck,从宝马“蓝天白云”到比亚迪“王朝系列”,名称背后承载着技术迭代的野心、文化符号的博弈,甚至是企业命运的转折。2025年2月,奥迪宣布终止激进的车型改名计划,回归传统字母数字命名体系,与此同时,本田烨P7车型的悄然更名,再次让车企“改名以改命”成为坊间热议话题。从奥迪的“反复横跳”...
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