高端美妆难卖,雅诗兰黛总想甩锅中国

源Sight
12 Feb

作者 | 周艺2020年时,雅诗兰黛找到张伟丽代言旗舰产品DW粉底液,如今张伟丽再次拿下UFC的金腰带,这本可以为前者的品牌再度贴金,但如今,雅诗兰黛的生意却不复当年。根据最新的财报,2025财年第二季度,雅诗兰黛销售额下滑6%,继上一季度亏损1.56亿美元后,再次亏损5.8亿美元,连续两个季度录下巨额亏损。与糟糕的财务数据同时放出的是裁员7000人的重磅消息,但对于再次拿中国市场当借口的雅诗兰黛...

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