李宁取代安踏体育,时隔20年后重新与中国奥委会合作。近几年来,规模较小的李宁正加大营销投入,公司销售及分销费用持续增长。与之相比,规模更大的安踏体育开始放缓营销投入,这并没有影响公司利润的增长。近日,上海联交所宣布,李宁(02331.HK)公司中标2025-2028年中国奥委会及中国体育代表团官方体育服装合作企业征集项目。这意味着李宁正式取代原赞助商安踏体育,时隔20年后,再度成为中国奥委会...
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