资生堂、CPB等大牌美妆开年就涨价 能否挽救中国市场业绩

南方都市报
11 Feb

美妆行业未回暖的当下,不少国际美妆品牌却在“逆势”涨价。近日,资生堂集团以及旗下的高端美妆品牌CPB均宣布要在今年的4月17日开始涨价。此前,雅诗兰黛、海蓝之谜、碧欧泉、科颜氏等品牌也纷纷宣布涨价,部分品牌最高涨价幅度甚至达到30%-40%。有业内人士认为,这波涨价一定程度受化妆品原料上涨推动,同时外资品牌更容易受到运输、汇率等地缘性因素影响而产生价格波动。不少国际美妆集团在近年持续升价,特别是...

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