改革费用侵蚀利润,资生堂2024喜忧参半

北京商报
11 Feb

日妆品牌退潮下,坚持“结构性改革”的资生堂2024年中国市场实现了0.8%的微增,这是资生堂自2022年出现下滑后重回增长轨道。但从整体业绩情况来看,资生堂的业绩处于亏损状态,而改革费用的投入成为资生堂亏损的原因之一。全年净利润亏损根据财报数据,截至2024年12月31日,资生堂获得净销售额9906亿日元,同比增长1.8%;实现核心营业利润364亿日元,同比减少35亿日元;归母净利润亏损108...

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