分析师说,麦当劳过度依赖折扣,目前折扣占销售额,占总销售额的三分之一以上。这可能会在未来,给特许经营业务的利润率带来压力。 麦当劳报告说,2024年最后一季度的顾客流量,较前一年略有增加。但每次光顾的顾客平均消费额减少,抵消了这个增长。 据路透社报道,麦当劳(McDonald’s)星期一(2月10日)公布的美国可比季度销售额下降1.4%。这是自五年前冠病疫情最严重时期以来的最大降幅,并且高于分析师...
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