唯品会：“情人节礼赠”商品销量同比翻倍
近期，礼赠消费备受关注。来自广州唯品会信息科技有限公司（以下简称“唯品会”）的数据显示，近一周（2月6日至2月13日）以来，以“情人节礼赠”为主题的商品销量同比翻倍，其中，护肤套装销量同比增长201%，口红销量翻倍，黄金吊坠销量同比增长96%，皮带销量同比增逾2倍。
唯品会相关负责人介绍，唯品会是首批接入微信送礼的电商平台，情人节前（2月13日），微信“送礼”功能为唯品会带来一个销量小高峰，从品类上看，大牌美妆等高品质商品是消费者送礼的重要选择。
（文章来源：证券日报）
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