港股异动 | 快手涨超7%，公司2025春节活动收官，本地生活GMV同比增近1.2倍
智通财经APP获悉，快手-W (01024)早盘涨超7%，截至发稿报50.15港元，成交额25亿港元。
消息面上，2月11日，快手2025年春节活动收官，平台公布的数据显示，丰富多元的新春主题活动及社交互动玩法，带动DAU规模创历史新高。
期间，平台“摇发财树”红包玩法升级，用户参与热情高涨，总计摇了57亿次红包；本地线下消费迎来高峰，快手本地生活“新春团购节”GMV同比大涨117%，新线城市日均支付用户数环比增长234%。
据了解，国内消费市场在2025年春节迎来了全面复苏的高峰。文化和旅游部数据显示，春节假期8天，全国国内出游5.01亿人次，同比增长5.9%；国内出游总花费6770.02亿元，同比增长7%。
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